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M&CSAATCHI - Judy Grahame
Lucerne Festival

Lucerne Festival ranks as one of the premier classical music festivals in the world.   Based in Lucerne, Switzerland, it has a 5 week Summer season, a week long Piano Festival in November, and a 9 day pre-Easter Festival.   It has two resident ensembles.   The first is the Lucerne Festival Orchestra, co-founded by the late Claudio Abbado and ceo Michael Haefliger with Riccardo Chailly appointed as its new Music Director in 2016. The second ensemble, the Lucerne Festival Academy Orchestra was founded by Pierre Boulez and in 2016, Wolfgang Rihm became its new Artistic Director, with Matthias Pintscher conducting many of the orchestra’s performances.

The task:  Since 2006, PR in the UK market.  General marketing support including social media and introduction of yield management scheme and the UK Friends. 

Arts desk David Nice reviews the Lucerne Easter Festival
Norman Lebrecht blog
Telegraph Ben Lawrence review
Times Rebecca Franks review
Norman Lebrecht Blog
Guardian Tom Service feature
New York Times Michael Cooper comment
The Sunday Times Hugh Canning review
The Guardian Andrew Clements CD review